Superdry frames now available at Molsom Opticians – June 2012

British hero brand moves into the Spectacle market for the first time.

Taking inspiration from classic styles and updating with modern finishings, the Superdry Optical Collection guarantees a timeless collection. From the half-framed Caine frame to the retro-inspired Depp design, all styles encompass a vintage yet contemporary feel. Bamboo temples, unique front trims and matt zinc finishings typify this exciting collection. Hand embossed markings and each top brow comes with authentic, laser cut Superdry branding. Thicker acetate than standard ensures that Superdry Optics are built to last. With 7 Barrel chrome hinges and made with premium acetate; these hand- crafted glasses will be a future classic.

Frame of the Year – Superdry Officer spectacles

Having already beaten tough competition to secure a place in the final four of the category at this year’s Optician Awards, the winners were announced at a glittering awards ceremony on Saturday 14th April.

Officer, a bold, retro-inspired, square fronted frame is formed from premium, thicker than standard acetate. Complementing the bold shaping are smart, luxury hand-fitted leather temples in Durango brown – the same leather used in Superdry’s own premium leather goods. Intricate details such as the laser engraved top brow and unique metal trims, combined with high-spec technical features like Japanese standard 7-barrel hinges ensure Officer has as much substance as it does style.

Recognised as a landmark event in the optical calendar, 2012 marks the Optician Awards’ 15th year of celebrating excellence within the industry.